After the program of fiscal consolidation ended successfully in 2018, the macroeconomic momentum in Serbia is significantly shifting. This edition of Ekonomika preduzeća addresses a spectrum of subjects in the new macroeconomic setting. In the Introductory paper, a trio of authors, S. Popović-Pantić, D. Semenčenko and N. Vasilić, acknowledges the impact of digital transformation on business performance. Of course, the idea of doing well in business by implementing digital transformation has proved to be a challenge, particularly in case of the women-owned companies. This involves equal measures of creativity and discipline, aspiration and practicality, including the balance between financial and social goals.
In the Economic Growth and Development section, a duo of authors, O. Gavrić and Đ. Mitrović, analyzes the impact of the green economy concept on the performance of EU economies by using four indicators that are relevant for the composite index, the Green Economy Development Index. The results are relevant for policymakers in Serbia who are in the stage of industrial policy formulation based on green economy and circular economy principles. In the second paper in this section, a trio of authors, N. Tomić, V. Todorović and A. Pešterac, measures the effects of Brexit on stock prices in the capital markets. The authors used parametric and non-parametric tests in three sectors (finance, technology and food). In the third paper in the Economic Growth and Development section, a trio of authors, S. Ljajić, V. Kostić and M. Nikolić, presents a benchmark analysis of small and medium-sized enterprises sector in Serbia and selected EU countries. This analysis is valuable in terms of making certain corrections in Serbia’s current development strategy in the segment of small and medium-sized enterprises.
In the Strategic Management section, Z. Aničić presents results of an empirical analysis of intrapreneurship (or corporate entrepreneurship) and business performance based on a sample of 136 medium-sized and large enterprises operating in Serbia. It is an extremely delicate subject because business metrics are inherently imperfect, particularly when used to quantify intangible goals such as research and innovation as a proxy of corporate entrepreneurship.
In the Accounting and Auditing section, a trio of authors, D. Rajin, M. Džunić and T. Radojević, indicates the importance of compatibility of the accounting system and financial reporting in private and public sectors. The analysis is based on experiences of the developing countries.
In the Marketing section, a trio of authors, M. Bakator, D. Đorđević and D. Ćoćkalo, analyzes the impact of brand awareness on business performance and macroeconomy in Serbia, all based on a sample of 418 units.
In the Tourism section, a trio of authors, J. Šuleić, A. Đorđević and B. Zečević, offers an analysis of the impact of transportation services in package tours configuration based on a sample of 400 participants from Serbia’s hospitality market. The analysis confirms that transportation service is a key success factor for package tours.