Ekonomika preduzeća has considered the threat of delayed transition from the very onset of systemic transition in Serbia. In the Introductory paper of this edition, maestro Lj. Madžar acknowledged the fears that economic development malaise is a legacy of the socialist past. No doubt, the argument contained in the title of the paper may have some merit. In such context, sustainability of transitional achievements, the author says, comes not from superiority of transitional strategy and certain policy measures, but from the ability of political leaders to foster an economy that can learn from past mistakes faster. I concede that we are in a similar territory when we address the issue of advanced human capital as a component of the labor markets. This was a topic investigated by a duo of young professors from the Faculty of Economics at the University of Belgrade, M. Jandrić and D. Molnar. In their paper, they tested eight variables covering key dimensions of the quality of employment for the EU and non-EU countries, including Serbia. We hope this paper will deepen future discussion and accelerate the search for solutions.
Two papers form part of the Information Technologies section. A quartet of authors from different institutions – L. Živković, Đ. Kutlača, A. Kleinnbrik and D. Štrbac – analyzed the software industry in Serbia. In recent past, it was the most dynamic and fastest growing industry in Serbia. Special focus in empirical testing was placed on business model change, cooperation with R&D units and necessary adjustments in the education system. The findings are practical and intriguing. The software industry yields more prosperity than traditional industries, although the budget will not benefit proportionally from it.
In the second paper, J. Filipović, a young professor teaching Marketing at the Faculty of Economics, University of Belgrade, detailed on the use of digital media by the Serbian migrants. In the Marketing section, V. Babić, S. Zarić and R. Bujković analyze the companies’ communication with the non-market environment. The authors challenge the premise that companies that are highly successful in their market performance can, at the same time, fail to manage well their relations with the political and social environment or regulatory bodies.
The Finance section of this edition includes two papers. The first one, authored by S. Milošević Avdalović of the Faculty of Economics, University of Novi Sad, addresses the question of the impact of bank-specific factors on the banking industry liquidity in Serbia. The author used panel data regression analysis for two indicators of liquidity (cash flow/total asset and loans/total asset). The second paper, written by a duo of authors S. Jelisavac Trošić and B. Stojanović-Višić, offers a comparative analysis of fiscal rules in the EU and Serbia.
