After graduating from the Faculty of Economics of the University of Novi Sad, specializing in international economic relations, Jasna Terzić entered the world of banking  three decades ago. In her career as a banker, she has been on many expert task forces within the Association of Serbian Banks, the National Bank of Serbia, the Chamber of Commerce of Serbia, as well as a member of the Advisory Board at Visa International.

Since February 2007 she has been an Executive Board member, and since June 2022, the Chief Executive Officer of Erste Bank. She is responsible for retail banking, small businesses and entrepreneurs, marketing, human resources and asset management.
During her 17 years at Erste Bank, she has dedicated herself to modernizing banking services and improving relations with clients. As a result, the customer satisfaction index has been among the highest in the Serbian banking market for years. Among other things, the unique "Step by Step" program was launched under her leadership, aimed at startups, social enterprises and civil society organizations that traditionally did not have access to banking products.